Having started life working her way up through the ranks of a blue-chip company

We all strive to be memorable, but it is rare on first meeting that you instinctively sense a person is going to be special. Then you look and hear their proposition and all is confirmed, but that is exactly what happened when Claire stepped out of the elevator into the Dragons’ Den in 2017—and what a remarkable ride it has been over the past couple of years for the indomitable Claire, co-founder Ali, and the Wool Couture team.

Having started life working her way up through the ranks of a blue-chip company, followed by a management role within the NHS, Claire’s business acumen is undeniable, but her story hasn’t always been plain sailing. She tells her life story in a raw and unreserved fashion, highlighting her struggles with managing anxiety and depression, and the therapeutic value of crafting to help channel positive energy—resulting in the birth of Wool Couture.

Several years on, Wool Couture is a fully-fledged and thriving business with Claire at the helm and Ali by her side, weaving their creative magic and driving the development of the company into new and significant areas. The online business has expanded with the first retail store now open, new ranges launching weekly, and the intention to conquer the US market not just a dream anymore, but a reality.

Understated and real, Wool Couture have a touching affinity with their audience, which is a rare quality, enthusiastically sharing their passion for all things knitting, macramé, crochet, and weaving.